Please use this identifier to cite or link to this item:
Title: “We don’t do false balance.” How SAVN contributed to a change in vaccination reporting.
Authors: Benhamu, Joanne
Other Authors: Dunlop, Rachael
Hawkes, David
McDermott, Tracey
Keywords: Vaccination
False Balance
Media Reporting
Vaccine Debate
Public Health Advocacy
Stop The Australian Anti-Vaccination Network
Epworth Healthcare, Richmond, Melbourne, Australia
Issue Date: Jun-2016
Conference Name: 15th Public Health Association of Australia (PHAA) National Immunisation Conference,
Conference Location: Brisbane, Australia.
Abstract: False balance is defined as a media bias where journalists present opposing viewpoints as having equal weight, even when this is not supported by evidence. Considering the evidence for harm caused by false balance in vaccine stories, and the propensity for anti-vaccine activists to not adhere to the truth, SAVN recommends all public health advocates adopt the approach described herein. Given the frequency with which we receive such requests from journalism students, we recommend training in the dangers of false balance be introduced.
Type: Conference Poster
Affiliated Organisations: Faculty of Medicine and Health Science, Macquarie University, Sydney, Australia
Department of Pharmacology, University of Melbourme, Melbourne, Austrlaia
School of Health and Social Development, Deakin University, Melbourne, Australia
Stop The Australian Anti-Vaccination Network, Australia
Appears in Collections:Presentations

Files in This Item:
There are no files associated with this item.

Items in Epworth are protected by copyright, with all rights reserved, unless otherwise indicated.